5 Minutes With Cheryl Lim
Cheryl specialises in recruiting for the Marketing, Digital and Sales space across both FMCG and services industries.
Connect with Cheryl on LinkedIN.
How did you get into recruitment?
It was a case of ‘right time, right opportunity’ for me. I was looking for a new challenge and exploring opportunities as a candidate. Having worked in a client and customer management role, I knew I enjoyed working with people, but wasn’t quite sure what my next role looked like. A friend referred my details to Gaulter Russell, I interviewed and was offered to start in the team as a Para Consultant. Nearly five years on, I’ve moved to a researcher role, recruiting contract roles and now I look after permanent recruitment in the services space.
Give me a rundown of the average day in the life of a recruiter?
It sounds really cliché, but no two days are the same as a recruiter and priorities change constantly during the day. I work off my daily to-do list, which could involve searching for suitable candidates to approach for roles, calling and interviewing candidates, setting up meetings, reference checking, meeting clients to get a job brief or find out what’s new within their team or organisation. I also attend events to keep updated on the latest sales or marketing trends.
What do you love most about recruitment?
Meeting candidates and getting to know what they’ve achieved, their career aspirations and motivators and being able to find them their next perfect role!
What types of roles are in hot demand right now?
There’s a growing demand for data-driven marketing specialists at the moment. Digital marketing is always a popular one too, but recently they have been more specialised roles within digital marketing like Content Producers, Digital Campaign Managers, Social Media Managers and experienced Through the Line (TTL) Marketing Managers.
What advice would you give to a job seeker?
Spend the time to put together a well-written CV and ensure your details are all up-to-date on platforms like LinkedIN. Also when preparing for interviews, do your homework! Research the company, familiarise yourself with the key accountabilities of the role and know your CV inside out; if you’ve put something on your CV, you need to be able to talk through examples and achievements confidently.
Interview by Alisa Moore, Gaulter Russell Para Consultant.